When you speak to everyone, you speak to no one."

 

—MEREDITH HILL

THE CONSCIOUS

IDEAL CLIENT METHOD

Discovering your ideal client is THE most important exercise you’ll ever do for your business. Understanding your ICA—Ideal Client Avatar—will give you great insight into brand messaging, content creation, product design, and customer experience.

Your ICA simply represents that one perfect customer who loves your content and stands by your mission, vision, and message.​

Understanding your ICA allows you to be laser focused on who you’re here to serve so you can build a profitable and purposeful business. Take the time to get to know them on a deeper level so you can use your skills to help them solve a problem or pain point in their life or business.

 

Creating content and communicating with one ideal client allows you to get more personal, be more genuine, feel more comfortable, and communicate from the heart. When you create content for your ICA, it’s like talking with a best friend.

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THE CONSCIOUS IDEAL CLIENT METHOD